For Major Gift Appeals and Legacy Fundraising Campaigns

Our unique databases hold over 590,000 records on the wealthy, affluent and influential, property wealth and life stage information. Unusually, our data is based on published fact with no modelled data. They have been used in over 250 fundraising campaigns and recently companies working in wealth management and luxury goods have seen the value in the databases.

Crucially the databases
have never been used as
a direct mail list, other
than to create small
select invitation lists for
events, which gives them
a unique value.

We believe you will get
more matches against
your supporter databases
and more information
about the individual
supporter, enabling you
to prioritise and plan
better approaches.

The Wealth Intelligence Database

The UK’s largest database of almost 247,000 wealthy and influential people, broken down by wealth band with directorships, relationships, charitable links, and interests. Ideal for capital, and endowment campaigns or annual major donor fundraising.

The Legacy Prospect Database

347,000 homes in the UK worth more than
£500,000 and owned by individuals aged over 55.
Information about their age, gender, sole
occupancy, years of residency and other attributes
of relevance to legacy fundraising; all you need to
plan a legacy marketing campaign.

What We Can Do

Database Screening - Prospecting for Gold provides business and charity database screening services. By checking your records against our own we can tell you who your wealthiest supporters are. For more information about our database and wealth screening services.

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Identifying New Donors - We can help organisations find prospects for a forthcoming capital appeal, event or major donor campaign by selecting names from the Wealth Intelligence Database. You define the criteria, which may include interests, keywords, estimated wealth and location, which we then interpret to find suitable names to meet the brief. For more information.

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Profiling - Additionally our Wealth Intelligence Database contains a wealth of ‘soft’ profile information that can tell you a great deal more about your supporters, allowing you to tailor your approaches to individual prospects and boost existing revenue streams. In addition we can use our Wealth Intelligence Database to create a Network Profile of your existing wealthy supporters. The profile shows the wealth of personal connections between your existing supporters and other individuals on our database, giving you a foot in the door to expanding your major prospect base. To learn more about our profiling services.

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