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About Our Databases

Our three unique databases hold over 902,000 records on the wealthy, affluent and influential, property wealth and life stage information. Unusually, our data is based on published fact with no modelled data. They have been used in over 250 fundraising campaigns and recently companies working in wealth management and luxury goods have seen the value in the databases.
Crucially the databases
have never been used as
a direct mail list, other
than to create small
select invitation lists for
events, which gives them
a unique value.

We believe you will get
more matches against
your supporter databases
and more information
about the individual
supporter, enabling you
to prioritise and plan
better approaches.

imageThe Wealth Intelligence Database

The UK’s largest database of almost 300,000 wealthy and influential people, broken down by wealth band with directorships, relationships, charitable links, and interests. Ideal for capital, and endowment campaigns or annual major donor fundraising.arrow

imageThe Legacy Prospect Database

316,000 homes in the UK worth more than
£500,000 and owned by individuals aged over 55.
Information about their age, gender, sole
occupancy, years of residency and other attributes
of relevance to legacy fundraising; all you need to
plan a legacy marketing campaign.arrow

imageThe Annual Giving Database

Over 300,000 names designed to aid donor
development, annual and revenue and major donor
fundraising. This database has less biographical
information but is ideal for prioritising donors with
the potential to give more than they are donating at
present. It is the first database in the UK, to
combine factual information about people’s
property wealth and life-stage information as well
as their other liquid assets.arrow

What We Can Do

 

Database and Wealth Screening- Prospecting for Gold provides database and wealth-screening services. By checking your records against our own we can tell you who your wealthiest supporters are. For more information about our database and wealth screening services click here.

Profiling- Additionally our Wealth Intelligence Database contains a wealth of ‘soft’ profile information that can tell you a great deal more about your supporters, allowing you to tailor your approaches to individual prospects and boost existing revenue streams. In addition we can use our Wealth Intelligence Database to create a Network Profile of your existing wealthy supporters. The profile shows the wealth of personal connections between your existing supporters and other individuals on our database, giving you a foot in the door to expanding your major prospect base. To learn more about our profiling services click here.

Research Consultancy- for organisations looking to grow their funding base we offer a range of research consultancy services. We can search our databases for new names of individuals matching criteria specified by you, allowing you to find individuals matching your fundraising objectives. Prospecting for Gold also offers bespoke grants research services aimed at securing funding for our clients from charitable trusts and foundations, the public sector, lottery and international grant makers. For further information about our Research Consultancy Services click here.

Prospect Modelling- if desired Prospecting for Gold can carry out data modelling on new names and database match results. Using sophisticated mapping software and analytics we can carry out drive time analysis and prospect selection modelling. It should be noted that this takes place after database screening: our databases are factual and contain no modelled data. To learn more about the types of modelling that we can offer, please click here
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