
The Legacy Prospect Database: Free Data Summary
Having viewed the free summary you can judge how to move forward. The next step may be a Preliminary Match Report mining your data further and on request, we can add your specific variables to our analysis such as donor, lapsed donor, client etc or your other segment codes to fine-tune your fundraising/client recruitment strategy.
So far the information is all statistical letting you plan a marketing strategy. From the Preliminary Match Report the client can choose to purchase a Tag Report which identifies the individuals on the supporter list against the criteria chosen. This allows precise selection and makes best value for money.
For example preliminary reports and a full list of demographic criteria shown please see below.
The Wealth
Intelligence Database
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The Preliminary Match Report contains: Match Summary- a simple summary of the number of records supplied by the client and those successfully matched to the Legacy Prospect Database (LPD) by property address. Section 1: National Summaries
Section 2: Regional Summaries This section provides a regional breakdown to help you narrow you prospect search if necessary:
Section 3: Subsets by LPD Criteria Contains counts of matched properties with interesting flags in our database which help to further describe the true nature of each household:
Section 4: Subsets by Client Criteria Contains counts of matched properties by any variables provided with your data such as supporter types or segment codes, to help you fine-tune your legacy strategy, examples of these variables could be:
From the preliminary report the client can assess whether they wish to purchase a Tag Report which will identify each individual/household record matched to our database. |