Data Analysis
Having viewed the free summary you can judge how to move forward. The next step may be a Preliminary Match Report mining your data further and on request, we can add your specific variables to our analysis such as donor, lapsed donor, client etc or your other segment codes to fine-tune your fundraising/client recruitment strategy.
Having viewed the free summary you can judge how to move forward. The next step may be a Preliminary Match Report mining your data further and on request, we can add your specific variables to our analysis such as donor, lapsed donor, client etc or your other segment codes to fine-tune your fundraising/client recruitment strategy.
So far the information is all statistical letting you plan a marketing strategy. From the
Preliminary Match Report the client can choose to purchase a Tag Report which identifies the individuals on the supporter list against the criteria chosen. This allows precise selection and makes best value for money.
For example preliminary reports and a full list of demographic criteria shown please see below.
The Wealth
Intelligence Database
The Legacy Prospect Database
The Annual Giving Database
For example preliminary reports and a full list of demographic criteria shown please see below.
The WealthIntelligence Database
The Legacy Prospect Database
The Annual Giving Database
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Wealth Intelligence Database
Note: The report is split into two sections, the first showing individual matches to our database, the second showing household matches. The criteria for analysis are the same in both sections.
From the preliminary report the client can assess whether they wish to purchase a Tag Report which will identify each individual/household record matched to our database. |