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What is database screening?

Database Screening checks your pool of donors against our own databases to reveal more information about your supporters. Typically this is wealth screening to tell you who your wealthiest supporters are, and which £25 donor might give far more, though we also have a database designed specifically for legacy fundraising.

Our Databases

arrow The Wealth Intelligence Database

Useful for general wealth screening, contains names and soft profile information on over 247,000 of the UK's wealthiest individuals.


arrow The Legacy
Prospect Database


Designed specifically for Legacy and Planned Giving campaigns to older people. It holds details of 336,000 houses valued over £500,000 where the head of household is aged over 55.


How does database screening work?

 

Step 1.


Start by selecting which of our databases you want to run your supporters against. Sometimes it is more cost effective to run against both databases at the same time. We can take records in most formats and you can send them over a secure internet connection. At this stage you may want the comfort of signing a Data Security Contract.


Step 2.


Most people begin with a Free Data Summary, showing how many successful matches you have with our database.


Step 3.


This can be followed by a Preliminary Match Report, presenting unrestricted data analysis carried out by one of our experienced consultants, showing the quality of matches and demographic statistics about the matched records. This is useful for prioritising pools of prospective donors to better hone your fundraising approach.


Step 4.


Next you can order the details of the individual and household matches with our databases, these come in two forms:

Tag Reports contain identifying information for all the matches between the client’s records and our database.

Snapshot Reports include identifying information along with other attributes such as wealth/property value, age, gender, company directorships, known shareholdings etc. These can be ordered immediately or upgraded from Tag Reports.


Moving forward...


From here the client can order additional information on individuals, in a variety of report formats or as more detailed individual profiles. From the Wealth Intelligence Database two specific detailed reports may be useful.

Standard Profile A fundraising profile containing half to one full page of information detailing everything we know about the supporter.

Full Profile The full profile contains all the information you would find in a standard profile as well as the individual’s personal networks including fellow trustees and boardmembers, known friends and family.

 



Name: Eileen Hammond
Job title: Fundraising Consultant


My clients were delighted with the recent services of Prospecting for Gold in carrying out a screening of their database. They had no idea that they had such an untapped seam of gold within their existing supporter base.

The detailed information which you provided will be invaluable in making personal approaches to them and the Trusts, Foundations and Companies with which they have connections.

I look forward to recommending you to future clients whether raising funds for Capital Appeals or seeking to increase their annual income for revenue needs.
© 2009 Prospecting For Gold Ltd. All rights reserved.