What is database screening?
Database Screening checks your pool of donors against our own databases to reveal more information about your supporters. Typically this is wealth screening to tell you who your wealthiest supporters are, and which £25 donor might give far more. The process begins with the client deciding which of our databases they wish to screen against. It often depends on the type of fundraising campaign you are running and how much information you need. We begin with three databases:
Database Screening checks your pool of donors against our own databases to reveal more information about your supporters. Typically this is wealth screening to tell you who your wealthiest supporters are, and which £25 donor might give far more. The process begins with the client deciding which of our databases they wish to screen against. It often depends on the type of fundraising campaign you are running and how much information you need. We begin with three databases:
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The Wealth Intelligence
Database
Useful for general wealth screening, contains names and soft profile information on over 300,000 of the UK's wealthiest individuals. |
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The Legacy Prospect Database Designed specifically for Legacy and Planned Giving campaigns to older people. It holds details of 336,000 houses valued over £500,000 where the head of household is aged over 55. |
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The Annual Giving Database Designed specifically for annual giving and planned giving fundraising in further education and charities with large databases, where donor development is a priority. It holds details of over 338,000 houses valued over £500,000 where head of household is aged between 26 and 55. |
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How does database screening work?
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Name: Eileen Hammond Job title: Fundraising Consultant My clients were delighted with the recent services of Prospecting for Gold in carrying out a screening of their database. They had no idea that they had such an untapped seam of gold within their existing supporter base. The detailed information which you provided will be invaluable in making personal approaches to them and the Trusts, Foundations and Companies with which they have connections. I look forward to recommending you to future clients whether raising funds for Capital Appeals or seeking to increase their annual income for revenue needs. |