Annual Giving Database: Data Summary

The data summary provides details of likely matches between the information you provide on your donors, members and alumni and the Annual Giving Database. The summary describes how many records match known wealthy or affluent households on the database, and the match rate as a percentage. We add comments on the quality of the UK address information provided; any addresses excluded from the match process and the segments the likely matches fit into:

• Property value band
• Age band (of head of household)
• Household Composition (single occupant or family)
• Directorships (presence company directors at the address’)
• PFG Millionaire (address appears as home to a millionaire on PFG's Wealth Intelligence Database)

See Sample AGD Free Data Summary

Having seen the summary it is left to the client to choose if they wish to purchase a more detailed Preliminary Match Report and proceed to further analysis and profiling

Proceed to Data Analysis
Proceed to Tag Reports