
The Legacy Prospect Database: Free Data Summary
The free Data Summary shows the likely number of matches between your database and the relevant Prospecting for Gold database. Larger organisations may need more detailed breakdowns from a Preliminary Match Report but, often, smaller clients skip further analysis and move straight to the purchase of matched Tag records
Intelligence Database
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The data summary provides details of likely matches between the information you provide on your donors, members and alumni and the Legacy Prospect Database. The summary describes how many records match known wealthy or affluent households on the database, and the match rate as a percentage. We add comments on the quality of the UK address information provided; any addresses excluded from the match process and the segments the likely matches fit into:
With the summary you can decide to purchase a more detailed Preliminary Match Report and proceed to further analysis and profiling. |