New Names Research
Organisations that do not have large databases of contacts or supporters can find themselves in a position where they have insufficient wealthy prospects for forthcoming capital appeals or major donor campaigns...
In these circumstances, organisations can provide Prospecting for Gold with a detailed list of criteria for desirable new donor prospects. Using these criteria, we interrogate our entire Wealth Intelligence Database to identify individuals who meet these criteria.
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We provide an initial selection to make sure we have
fully understood and correctly interpreted the criteria
given. Once this first selection is approved, we
produce the final New Names report. The New
Names report can be presented in summary format
or as Standard Profiles.
New Names Summary
The New Names Summary is designed to give the
client a summary of all individuals on the Wealth
Intelligence Database who match their specifications
for prospective new donors.
The Summary includes:
- Name
- Wealth band
- Age and date of birth
- Home and business address
- Reason for inclusion- why the individual
matches client criteria for new names
Please view an example of our New Names
Summary Report below.
Example New Names Summary Report. |
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Standard Profile
The Standard Profile provides
organisations with a comprehensive
profile of new donor prospects,
containing all of the public domain
information we have gathered on the
individual since they joined the Wealth
Intelligence Database.
This information includes:
- Source and history of wealth
- Career history
- Interests and clubs
- Links to charitable organisations
- News and notepad information
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